Prize SAR 152,000 - SAR 211,000 ( Available in three versions )
The second generation Genesis was previewed by the Hyundai HCD-14 Genesis concept at NAIAS 2013.[37] The vehicle was unveiled in Seoul, Korea,[4][5] followed by 2014 North American International Auto Show,[6] then the 2014 Toronto Auto Show.[7]
Early models include a choice of 4 engines (Lambda 3.0 GDi, Lambda 3.3 GDi, Lambda 3.8 GDi, Tau 5.0 GDi), rear or all-wheel-drive, eight-speed automatic transmission.
Transmissions
All models include eight-speed automatic transmission with SHIFTRONIC manual shift mode.Equipment
- ATCC Advanced Traction Cornering Control
- HTRAC All Wheel Drive
- Rear Cross-Traffic Alert
- Blind Spot Detection
- Lane Departure Warning with Lane Keep Assist
- Automatic Emergency Braking
- Smart Cruise Control Stop & Go
- Active bonnet
- Heads-Up Display
- HID Headlights with High Beam Assist
- Tire Pressure Monitoring with Individual Tire Indicator
- Intelligent Drive Mode monitors and modifies engine throttle response, transmission shift points, steering and suspension.
- Continuous Damping Control
Marketing
A full production version went on sale in South Korea on January 8, 2008 in Hyundai's home market of South Korea. Notably, the Korean market Genesis does not carry a Hyundai badge, only the 'Genesis' emblem.[3][38]Hyundai has come under criticism from Korean consumers over the price discrepancy between the US and Korean markets. Yonhap reports the Genesis costs "58.3 million won (US$57,000) in Korea, whereas in the U.S. it sells for $32,000." This has led to dumping allegations[39] and a growing market in reimported Genesises by gray market dealers. Korean regulators are currently investigating whether Hyundai has abused its 75% domestic market share.[40] However, Hyundai cars in South Korea have more available options and that may be the reason for the mark-ups.[citation needed]
Marketed as the Hyundai Genesis in the US and Canada, the vehicle is the largest, most powerful car that Hyundai has ever marketed there before the launch of the Equus.[3]
The Genesis sedan went on sale in the US in August 2008. In its first 5 months of sales, the Genesis under-performed in the competitive US market selling only 6,167 units. According to Hyundai, Genesis saw sales of just 1,297 units in its first full sales month and the company expected to move around 8000 units from the US showrooms by the end of 2008.[41] In 2009, the Genesis sold 21,889 units in the U.S. (sedan and coupe combined).[42]
There had been internal discussions within Hyundai about creating a separate brand to feature the Genesis sedan as well as the soon to come Equus sedan in North America, but due to prohibitive costs and potential delays the Genesis and Equus will still remain tagged with the Hyundai brand.[43]
Sold as Hyundai Rohens in China, the unveiling was at the Beijing International Automotive Exhibition, 2008.[44] Sales began in August 2008.[2]
The Genesis was not initially marketed in Europe because of Lexus's failure to thrive in Europe.[45] According to a September 2007 article in Tradingmarkets.com, " in the eyes of European purchasers of luxury vehicles, Hyundai sedans have been perceived as having a poor image and unreliable durability compared with its rivals."[46] "The planned launch of Genesis comes at a time when Hyundai is striving to shake off its poor-brand image, known for generous warranties and low prices."[46]
The latest Genesis will be sold in Europe, priced at about 65000 euro in Germany.[citation needed]
The Genesis is sold in Latin America in Costa Rica, Dominican Republic, Colombia, Chile and Peru, offering versions with engines of 3.3 and 3.8 liters, and in Brazil only with the 3.8 liters engine.
Australia was the first country in the region to get the Genesis sedan, arriving in November 2014.
Coupe version
Main article: Hyundai Genesis Coupe
A rear wheel drive sports car from Hyundai, dubbed Hyundai Genesis Coupe and sharing the Genesis Sedan's platform and name, was unveiled at the 2008 New York International Auto Show.Awards
The Genesis sedan has received numerous awards and recognitions. Among them:- Listed in Motor Trend's 2007 "Top Ten Cars Worth Waiting For".[47]
- Named one of the top five luxury sedans in 2008 by the National Automobile Dealers Association [48]
- USA Today stated Hyundai proves it's a master of luxury 2008[49]
- Named as Consumer Reports 'Top-Rated Upscale Sedan' (2009)[50]
- Ranked #1 midsize premium car by JD Power 2009 APEAL study (beating out the BMW 5 Series, Jaguar XF),[51]
- Given 9.5 out of 10 points in 2009 by Edmunds.com, which stated it features a cabin comparable to a top-of-the-line Lexus, but pointed to lack of "brand cachet" as its main drawback[52]
- According to Edmunds.com in 2009: “With badges removed, the Genesis could easily pass as a Lexus or Mercedes-Benz, although we doubt many brand-conscious people would give a Hyundai a second glance.”[53]
- Named the 2009 North American Car of the Year[54]
- Ranked tops in JD Power's Vehicle Launch Index (VLI),[55]
- Automotive, Performance, Execution awards by J.D. Power,[56]
- Car of the Year by Autotropolis.com,[56]
- Named AutoPacific ideal vehicle 2009 award winner[57]
- Recognized as a best new model for 2009 by Kiplinger's Personal Finance[58]
- Won top Safety Award by the U.S. Insurance Institute for Highway Safety (IIHS),[25]
- Cars.com New Car of the Year 2009[59]
- Luxury and Value on the 2009 Best New Car List by About.com,[60]
- Car of the Year at the 2009 Urban Wheel Awards by Wheels Media,[61]
- Named a “Top 5 Luxury Car for 2009” & "Car of the Month (April)" & "Best Car Buy" by the U.S. National Automobile Dealers Association (NADAguides.com),[56][62]
- 2009 "Best Bet" award from The Car Book,[63]
- Won MyRide/Autobytel 2009 Editors' Choice award[64]
- Named a Consumer Guide recommended buy 2009,[65]
- Consumers digest (luxury segment) 2009 best buy,[66]
- America's Top 40 New Cars by Motor Trend 2009,[56]
- Assessed as having the highest residual value by the 2009 Automotive Lease Guide[67]
- According to the editor-in-chief blog of Motor Trend, "Hyundai Genesis: A Car Detroit Can Now Only Dream of Building?", The Genesis came close to winning the 2009 Motor Trend Car of the Year title.[68]
- Hyundai Genesis sedan awarded as segment leader for the 2009 near-luxury car class of vehicles by Strategic Vision[69]
- AutoPacific's 2009 consumer Vehicle Satisfaction survey of Hyundai owners placed the Genesis at the top of its class in Awards (VSA) research.[70]
- Named "Best Luxury Sedan" in MotorWeek's 2009 Driver's Choice Awards.
- Named 2009 North American Car of the Year, the first for Hyundai.[71]
- Won 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under $50,000.[56][72][73]
- Won 2009 Car of the Year award by China's Autoworld magazine.[74]
- Hyundai's V8 Tau engine received 2009 Ward's 10 Best Engines award.[75]
- Named “Best Deal for the Boss” in the Cars.com 2010 annual Best Lifestyle Vehicle Awards[76]
- Based on automotive journalist reviews, The Genesis received a score of 89% on Seven Car Garage, making it one of the best reviewed cars in its class.[citation needed]


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