Prize - SAR 119,000
Korean model was unveiled in Korea Speed Festival 2011 in Yeongam, Korea.[16]
North American model was unveiled in 2012 Detroit North American International Auto Show as 2013 model year vehicle.[17] The Lambda MPi engine was replaced by Lambda GDi engine.
The front bumper and hood received a styling revision that incorporates Hyundai's fluidic corporate design language a la Veloster.[1] Transmission choices include an 8-speed automatic transmission with paddle-shifters or a 6-speed manual transmission.[1]
In response to criticisms about materials quality from reviewers and owners, Hyundai significantly improved materials quality for the new model. New features include a leather handbrake handle, plasmacluster air filtering, red leather interior option, LED accents above the foglights, and LED taillights.
North American model was unveiled in 2012 Detroit North American International Auto Show as 2013 model year vehicle.[17] The Lambda MPi engine was replaced by Lambda GDi engine.
The front bumper and hood received a styling revision that incorporates Hyundai's fluidic corporate design language a la Veloster.[1] Transmission choices include an 8-speed automatic transmission with paddle-shifters or a 6-speed manual transmission.[1]
In response to criticisms about materials quality from reviewers and owners, Hyundai significantly improved materials quality for the new model. New features include a leather handbrake handle, plasmacluster air filtering, red leather interior option, LED accents above the foglights, and LED taillights.
Exterior
The Genesis Coupe was initially available in one of 8 different colours: Ceramic white, Space Black, Sapphire Blue, Dynamic yellow, Super red, Blue diamond, Slick Silver, and Titanium Gray until the 2011 revision. There was also a limited edition Lime Rock Green colour available. The 2012 model has 7 different colours: Creamy white, Blue shift, Horizon Blue, Super red, Crystal cooper, Magnetic gray, and Timeless Black.Motorsport
RMR Genesis Coupe entered 2012 Formula Drift series.[18]Marketing
A 30-second Genesis Coupe R-Spec ad titled "Think Fast", was premiered during fourth quarter of Super Bowl XLVI.[19]Hyundai had a 3-year partnership with the TV show Burn Notice and the Genesis Coupe was featured prominently in many episodes.[20]
As part of the Canadian market launch, a Sasquatch commercial titled 'Country Drive' was produced. In addition, there were 9 "Sasquatch on Set" clips to show what it's like working with yeti.[21]
On the 20th of September 2012, the game developer Gameloft released a racing simulator for the Android phone platform, under their established GT Racing title series, featuring the 2011 Genesis Coupe as well as their concept I-oniq[22] hybrid car.[23]
The Genesis Coupe appeared in the Asphalt 7: Heat video game.[24]
Reception
Reception to the revised Genesis Coupe has been mixed. Edmunds praised the 3.8 R-Spec as "the most interesting car that Hyundai makes". They also praised the improved transmission, uprated engine and more balanced suspension, but lamented "we could get into a V6-equipped Mustang or Camaro for less money". They also criticized the slow-moving tachometer and the brief loss of power after high-rpm upshifts.[25]Motor Trend was critical of the revised 2.0T R-Spec, placing it last in a comparison test between it, a Ford Mustang V6, a Volkswagen Golf GTI, a Scion FR-S, a Subaru BRZ, and a Mazda MX-5 Miata. They praised its smooth ride and extra power, but criticized its "peaky power delivery", vague shifter and interior ambience.[26]
When Car and Driver took a 2013 Genesis Coupe 3.8 R-Spec to Virginia International Raceway for its yearly Lightning Lap time trial, they posted a time of 3:13.9 around VIR's Grand West configuration, 0.1 second slower than the 306-hp 2011 Genesis Coupe 3.8 R-Spec and slower than the Mitsubishi Lancer Evolution, Ford Mustang V6, Chevrolet Cobalt SS and Nissan NISMO 370Z. They were unsettled by its tendency to power oversteer, and its brake fade.[27]
Customized versions
Cosworth Genesis Racing Series (2012)
It is a version of Genesis Coupe Lambda 3.8 V6 GDi developed in association with Cosworth, with Improved thermal management, Optimization of induction and exhaust systems, Enhanced engine control parameters, Cosworth Intake and High-flow Exhaust, Cosworth CGRS Steering Wheel, Cosworth CGRS Shift knob, Cosworth CGRS Pedals, Cosworth CGRS Shift Boot, Cosworth Two-Tone Sport Seats, Cosworth Two-Tone Interior Treatment, Cosworth CGRS Satin/Gloss Blue body colour, Cosworth CGRS Full front replacement bumper w/ integrated Carbon Fiber Brake Ducts, Cosworth CGRS Carbon fiber front splitter, Cosworth CGRS Carbon fiber side skirt lip, Cosworth CGRS Carbon fiber Diffuser, Cosworth CGRS Integrated Trunk Spoiler, Cosworth CGRS Edition Wheels, Cosworth CGRS logo and hood graphics.The vehicle was unveiled in 2012 SEMA show.[28]
Genesis Coupe R-Spec (2012)
It is a version of Genesis Coupe Lambda 3.8 V6 GDi developed in association with ARK Performance, with increased engine power to 395 horsepower@6800rpm and 340 lb.-ft.@5400rpm, ARK performance intake system, ARK performance oil cooler, ARK performance lightweight pulley kit, BTRcc Blueprinting, Brian Crower 4.2 Stroker Kit, JE Pistons, BC 4340 Crankshaft, BC 4340 Connecting Rods, ARK performance R-Spec ceramic-coated headers, JPM Coachworks custom interior, Sparco steering wheel L575, Sparco Pro ADV racing seats – red, Cusco 8-point chromoly roll cage, ARK-ADRO FL carbon hood, ARK-ADRO rear diffuser, ARK performance SFX rear overfenders, ARK performance CFX carbon deck lid, APR GT300 carbon wing with mount, ARK carbon plate clutch kit, ARK dual mass flywheel, Cusco type RS 1.5/2-way limited-slip differential, Yokohama ADVAN RS2 tires, Nitto NT05 wheels, Six-piston Big Brake kit F/R, ARK carbon brake pads, ARK stainless steel brake lines, ARK performance DTP coilover system, Cusco suspension bars, arms and control rods.The vehicle was unveiled in 2012 SEMA show.[29]
Bisimoto Engineering Genesis Coupe (2013)
It is a version of Genesis Coupe Lambda 3.8 V6 GDi developed in association with Bisimoto Engineering, with increased engine power to 1022 horsepower, steel connecting rods, intake gasket, injectors, level 2.4 camshafts, twin Bisimoto/Turbonetics BTX6162 turbochargers, Godzilla blow-off valve, dual RG45 wastegate, Arias forged pistons, Golden Eagle sleeves, WPC metal surface treatment, Supertech valvetrain, Vibrant VanJen clamps and stainless hardware, Magnafuel 750 fuel pump, ARP head, main, and wheel studs; Portflow custom headwork, AEM Infinity EMS, custom smart ignition coils, NGK Iridium spark plugs, Puröl Elite synthetic oil, Spearco intercooler, Griffin radiator, Kinsler fuel filters, Bisimoto-spec Action Ironman clutch, Bisimoto roll cage, ST coilover suspension and anti-roll bars, Drive Shaft Shop 5.9 Axles and driveshaft, Incurve 20x9.5 and 20x11 aluminum wheels, Toyo Tires R888 R-Compound tires, Buddy Club racing seats and Takata harness, Bisimoto reservoir socks, Racepack IQ3 dash, Bisimoto oil cap, Odyssey dry cell battery, Rywire mil-spec harness, G&J braided lines.The vehicle was unveiled in 2013 SEMA show.[30]
Engine and transmission
The 2009-2012 Genesis Coupe is available with two engines. The standard engine is a 2.0L Theta turbocharged 4-cylinder producing 210 hp (157 kW; 213 PS) and 235 lb·ft (319 N·m) torque,[31] with an optional 3.8L Lambda V6 engine producing 306 hp (228 kW; 310 PS) and 266 lb·ft (361 N·m) torque.[31]The 4-cylinder turbocharged engine shares many components with the Mitsubishi Evo X. Both engines are the result of the Global Engine Manufacturing Alliance, a joint venture among Hyundai, Mitsubishi, and Chrysler, with Hyundai’s engine using a different computer, from Siemens.[32] Interesting features of the engine include oil injectors under the pistons to keep them cooler. The TD04-13t turbo from the factory flows 10psi under full load, and reduces to 7psi at shift points before respooling.[33]
A 6-speed manual transmission is standard equipment, with an optional 5- or ZF 6-speed automatic (depending on engine choice).
Starting with the 2013 model, both engines got upgraded, the new 2.0T now produces 274 hp (204 kW; 278 PS) and 275 lb·ft (373 N·m) torque due to a bigger turbo, while the 3.8 now produces 348 hp (260 kW; 353 PS) and 295 lb·ft (400 N·m) torque thanks to the Gasoline Direct Injection (GDI).
In some regions such as the Middle East, the 3.8l engine still comes with the old MPi version making 299 hp.
Chassis
Optional equipment includes a Torsen Limited slip differential[31] and four-piston Brembo brakes with 13.4" rotors in the front and 13" in the rear. 18" wheels are standard, while optional 19" wheels using 225/40 tires in the front and 245/40 in the rear are packaged together with the Brembo brake upgrade.[31]According to Hyundai, the Genesis Coupe has a 24% stiffer bending rigidity than the BMW E46 M3 (2001–2006).[35]
Dimensions
The car's wheelbase is 111.0 inches (2,820 mm), with an overall length of 182.3 inches (4,630 mm), width of 73.4 inches (1,860 mm), and height of 54.5 inches (1,380 mm). The curb weight of the coupe is 3,389 lb (1,537 kg) for the V6 and 3,294 lb (1,494 kg) for the 4-cylinder.[36]
Motorsport
The Hyundai Genesis Coupe competed at the Formula Drift Professional Drifting Championship, the Pikes Peak International Hill Climb and select Redline Time Attack Series events in 2009 – thanks to a joint venture between Hyundai and racing champion Rhys Millen, who will drive the Red Bull-sponsored race car on those events.[37] Millen's V8 engine is running with mostly stock internals and its original Hyundai's 5.0-liter displacement.[38][39]
In July 2009, Millen and the Genesis Coupe set a new record for two-wheel drive production-based cars at Pikes Peak.[40][41]
In June 2011, Rhys Millen set a new record for 2WD Time Attack using the same Genesis Coupe with a time of 11:04.912.[42]
Marketing
Hyundai took an aggressive stance on their marketing for the new release of this car with Rhys Millen drifting the car to music by Billy Corgan during a Super Bowl advertisement. They also launched the website edityourown.com that allowed users to create a video that allowed the promotion of the car. This was done previously by other car manufacturers, although none promised the final edit to be seen on TV as well as winning a cash prize along with the new car as Hyundai has.Hyundai Genesis (coupe and the four-door saloon version) have appeared in the TV series Leverage, driven by the main characters. The coupe has also appeared in the TV series Burn Notice as Fiona's new car. It also made an appearance in the eighth season of the TV series 24 as one of the pursuit vehicles driven by Jack Bauer.
The song FOL from The Smashing Pumpkins, used in Genesis Coupe Super Bowl ad, was freely available by supplying e-mail address to Hyundai.[43]
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